Search Engine Optimization

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We are a performance-driven online marketing agency whose primary focus is SEO optimization of the website and web shop.

In addition to SEO optimization, at our Agency, you can get an edge on the competition with strong digital marketing services like online advertising, web design, web commerce, and other elements of online marketing.

People land on websites from various online channels, either over paid ads like Google Adwords, or through social networks like Facebook, Instagram and LinkedIn, or simply by typing in keywords into the search engines. In order for a website to be at the very top or reach the first place on the search engine – SEO optimization is necessary. 

Why Is Website SEO Optimization Important and Necessary?

SEO optimization of your website is important because that identifies it as an authority website across search engine result pages (SERPs). SEO optimization brings more qualified leads and sales, and in the long run, a higher revenue to your company. If you want to know how to get to the top of the search engine, at Digital Assistant you can test your website for free and find out if your website is SEO optimized.   

The 5 key points of SEO optimization:

1.) Analytic reports to get a full overview of your website’s current SEO performance

2.) Make a technical SEO optimization on your website’s back-end, such as page speed to improve your ranking.  

3.) Review the keywords your website is currently ranking for and conduct additional keyword research to develop a keyword strategy for your website 

4.) Analyze competitors by keywords, backlinks, referring domains, social media posts, and PPC ads (Adwords, Facebook, Instagram,…). 

5.) Content, content content – which is unique, high quality, and SEO optimized. This can include regular blogs, press releases, new on-page content, or eBooks.

The Most Common SEO Mistakes?

After analyzing a large number of websites, we noticed basic on-site and off-site Search Engine Optimization errors that can occur and lead to a bad ranking on the Google search engine. 

The most common on-site and off-site SEO errors are:

  1. 1. either you have more than two H1 titles per website or you don’t have any at all
  2. 2. there are no META descriptions
  3. 3. you have duplicate content on the website
  4. 4. you have copied content from other websites 
  5. 5. you do not have the language of the page 
  6. 6. your website speed is very poor 
  7. 7. your website images are not optimized …and similar.

In order to notice the SEO shortcomings of the site in detail and correctly, it is necessary to make a detailed SEO audit, which is the starting point of all further SEO activities. 

What Can I Expect After SEO Optimization?

SEO optimization is the continuous work on your website that in the long run brings quality visitors to our website who are interested in your product or service. Unlike advertising on Google Adwords or Facebook, SEO optimization usually shows the first results in 4-8 months after the basic SEO setup. That is the period when we notice a sharp increase in organic traffic on your website or web shop, and we boost your ranking for specific keywords to the first page on search engines.

The key steps to SEO optimizing an existing site would be:

  1. 1. Creating an SEO site audit (in-depth analysis)
  2. 2. Thorough keyword research and keyword strategy developing
  3. 3. Keyword-based competitor analysis
  4. 4. Adjust the content on the website according to the keyword strategy
  5. 5. Correction of technical SEO problems
  6. 6. Writing a quality blog with previous detailed keyword analysis and SEO optimization analysis (WDF / IDF analysis, the structure of titles, keywords, links, etc.)
  7. 7. Careful link building, backlinking strategy, and maintenance of SEO site (an increase of site authority)